"FIRE HORSE"
THE TRUE STORY OF WORLD HORSE DAY
FIRE HORSE is a cinematic documentary directed by Adam Morse, telling the story of how World Horse Day came about, documenting the origin of a global movement to protect the horse’s legacy and establish a new international standard for equine dignity. Moving from a visceral slaughterhouse vow to the Mongolian steppe, the narrative highlights the latest scientific research and the profound healing power of equine therapy.
The President’s Vision: A Call for Global Empathy
At the heart of our celebration is the 10,000 Horsemen Parade, set to be one of the largest equine gatherings in the world. Ten thousand riders from across Mongolia and the international community will unite on the vast steppes north of Kharkhorin. Join us at the ancient capital of Genghis Khan for this monumental display of heritage and horsemanship.
The Journey: From a Slaughterhouse Vow to the United Nations
"The world's first award-winning blind film director to be celebrated in Hollywood and blaze a trail for the global disability community"
It documents the journey of one man, Naranbadrakh "Naara" Batkhuu, who witnessed a visceral moment of cruelty in a slaughterhouse in 2013. This experience sparked a personal vow that evolved into a national movement, a partnership with heads of state, and ultimately a global mandate for empathy at the UN.
Moving from this solitary mission to the vast Mongolian landscape, the film follows the chain of events that led to the UN declaring July 11 as World Horse Day. It acts as a global megaphone, capturing the first historic celebration where 10,000 riders gathered at Karakorum to celebrate a new era of ethical stewardship.
A Catalyst for Systemic Change
FIRE HORSE is designed as the primary launch vehicle to put World Horse Day "on the map" for global streaming platforms. It is not merely a documentary; it is a blueprint for a future where compassion is more profitable than cruelty.
The film bridges the gap between rewilding science and ancient tradition, showcasing international efforts like Rewilding America Now in the American West. By treating wild horses as vital healers of the ecosystem rather than livestock, the film demonstrates that protecting the horse is essential to protecting the Earth itself.
The Foundations of Connection: Expert Perspectives
The film brings together a global network of equine experts to provide a rigorous scientific and methodology-based foundation for our mission.
Moving beyond traditional interviews, the film utilizes kinetic observation to document real-time healing and connection. By decoding the neuroscience of "limbic resonance" with Prof. Philip Tedeschi and showcasing the transformative therapeutic work of experts like Virginie Bernhard and Candice Webster, we establish a scientific mandate for equine sentience. This exploration is further grounded by James French’s "Trust Technique," which replaces traditional dominance with a methodology of trusted cooperation rooted in the present moment.
The Director's Vision
Horses are purveyors of empathy, emitting a higher vibrational frequency that elevates our own state simply by being near them. My goal is to use this film to show horses as great healers, documenting incredible relationships to ignite a movement for their protection.
By shifting perception, we aim to make World Horse Day a catalyst for real change – inspiring the protection not just of horses, but of empathy itself, an endangered capacity our society desperately needs.
Fire Horse Director Adam Morse
"The world's first award-winning blind film director to be celebrated in Hollywood and blaze a trail for the global disability community"
Adam Morse is an award-winning British filmmaker, actor, and disability advocate. His feature directorial debut Lucid (starring Billy Zane) won 'Best Director' at the Gold Movie Awards. In 2024, Adam was archived into the Museum of Modern Art (MoMA) in New York after winning the AICP award for "Best New Director" for his viral Google Pixel Superbowl campaign.
More about the film to follow
With the United Nations' official proclamation, World Horse Day is set to be a worldwide celebration. As we approach 2026, this page will serve as your hub for global event listings. Watch this space for upcoming announcements about how the world is coming together to celebrate the horse.
If you’re hosting a World Horse Day event and would like to promote it with us, we’d love to hear from you. Share your event details using the contact form, and our team will get back to you about featuring your celebration.